Say what you stand for. Demonstrate it in action. Make a difference.

Too many discussions about the meaning of corporate social
responsibility are plagued with careful qualifications. The language
is tentative, the objectives obscure. Participants in the debate can
no longer afford the luxury of ambiguity. Meaningful change is
necessary. Companies must move from being “observer and
victim” to being “shaper and advocate”.4
We believe that companies need to be clear about what they stand
for and that they should speak openly and directly about their
social values and conduct. In short, our message is: determine a
position and state your thinking. If you decide, as a corporation,
that human rights or social investment are a priority in your
operations, make a commitment. Put some muscle behind what
you stand for and back it up with action.
We see this pro-active stance as an important extension to our
earlier thinking on the importance of being responsive to local and
cultural differences when implementing global policies. Our global
consultations reinforced our conviction that being responsive
means demonstrating responsibility and local sensitivity in action.
In conclusion, our message is: Determine your values, then
demonstrate them through specific initiatives. What matters is
what you do and the difference you make.
Source:wbcsd